“The Leads are weak? No, you’re weak!”
I’m gonna tell you straight up, some traffic sources suck.
Maybe there’s a lot of FRAUD traffic.
• You think that click you paid $.50 for was a real human who can convert, but it was actually a
bot from a publisher.
• You THINK that click was an iPhone user in Singapore. But in actuality it was an Android user
from Malaysia. Great traffic sources have the funds / people to re-invest in better technology so
this doesn’t happen as often.
The Different Types of Paid Traffic Sources
There are hundreds if not thousands of traffic sources out there. The easiest way to understand the
difference is to put them into different CATEGORIES.
Social Traffic
Social traffic sources refer to targeting users based on demographics, interests, or a number of other
similar targeting options.
Social ad platforms qualify users based on advertiser targeted options like age, interest, geo, etc. If the
user meets the advertiser’s requirements, then the ad will be shown.
Social traffic allow creative advertisers to tailor ads around a specific user base.
Social Traffic Sources:
1. Facebook
2. PlentyofFish
3. Pinterest
Although there are tons of social networks available to buy traffic, we’re going to focus on the biggest
one: Facebook.
With a huge selection of targeting options and its nearly unlimited supply of traffic, Facebook is one of
the most lucrative traffic sources for affiliates.
Main Testing Variables on Facebook:
1. Age Brackets
2. Interest Keywords
3. Bidding Type
Search Traffic
Search traffic simply describes traffic that comes from search engines.
For the sake of keeping things simple, we’re going to only discuss Google, the biggest search engine (and
traffic source) in the world.
With Google being the #1 search engine in the world, it is the most visited website globally.
Google is a powerful, attractive traffic source because it allows keyword targeting (the search queries
that are typed in the search box). You’re able to provide ads specifically for what users are searching for.
For example, if you go into Google and type “big screen tvs,” you’re going to be immediately shown search
results and search ads relevant to this query.
Notice that there are two types of results being shown:
1. Organic Results
2. Paid Results
Google’s paid search platform is known as Adwords.
Advertisers are able to pay their way to being listed at the top for targeted keywords.
Your Cost Per Click is determined by which keyword you’re bidding on and the relevancy of your ad and
website to that keyword.
Google’s ad platform is user-friendly and has a host of tools and settings to help you create the most
relevant, powerful, and cost-efficient campaign in minutes.
I’m gonna tell you straight up, some traffic sources suck.
Maybe there’s a lot of FRAUD traffic.
• You think that click you paid $.50 for was a real human who can convert, but it was actually a
bot from a publisher.
• You THINK that click was an iPhone user in Singapore. But in actuality it was an Android user
from Malaysia. Great traffic sources have the funds / people to re-invest in better technology so
this doesn’t happen as often.
The Different Types of Paid Traffic Sources
There are hundreds if not thousands of traffic sources out there. The easiest way to understand the
difference is to put them into different CATEGORIES.
Social Traffic
Social traffic sources refer to targeting users based on demographics, interests, or a number of other
similar targeting options.
Social ad platforms qualify users based on advertiser targeted options like age, interest, geo, etc. If the
user meets the advertiser’s requirements, then the ad will be shown.
Social traffic allow creative advertisers to tailor ads around a specific user base.
Social Traffic Sources:
1. Facebook
2. PlentyofFish
3. Pinterest
Although there are tons of social networks available to buy traffic, we’re going to focus on the biggest
one: Facebook.
With a huge selection of targeting options and its nearly unlimited supply of traffic, Facebook is one of
the most lucrative traffic sources for affiliates.
Main Testing Variables on Facebook:
1. Age Brackets
2. Interest Keywords
3. Bidding Type
Search Traffic
Search traffic simply describes traffic that comes from search engines.
For the sake of keeping things simple, we’re going to only discuss Google, the biggest search engine (and
traffic source) in the world.
With Google being the #1 search engine in the world, it is the most visited website globally.
Google is a powerful, attractive traffic source because it allows keyword targeting (the search queries
that are typed in the search box). You’re able to provide ads specifically for what users are searching for.
For example, if you go into Google and type “big screen tvs,” you’re going to be immediately shown search
results and search ads relevant to this query.
Notice that there are two types of results being shown:
1. Organic Results
2. Paid Results
Google’s paid search platform is known as Adwords.
Advertisers are able to pay their way to being listed at the top for targeted keywords.
Your Cost Per Click is determined by which keyword you’re bidding on and the relevancy of your ad and
website to that keyword.
Google’s ad platform is user-friendly and has a host of tools and settings to help you create the most
relevant, powerful, and cost-efficient campaign in minutes.
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