1. Blog Posts & Articles
CMI Article - How to Take an Audience-First Approach to Your Content
One of the most common content types is blog posts and articles.
A blog, in particular, is a great content platform because it gives you a foundation for lots of posts, pages, and content that all point back to your site.
Think of a blog as a tree trunk. Your individual blog posts are the branches that reach out into the corners of the internet and search engines. Users can find your branches and follow them back to your core site. That gives you a greater shot at leads and sales.
For a great example of blogging content, look to Content Marketing Institute. They create troves of valuable, useful content for content marketers in order to teach, instruct, guide, or inspire.
The result?
Devoted fans, followers, and customers for their events, training, and consulting.
2. Infographics
Infographics are fun, visual ways to present valuable information.
They use charts, graphs, pictures, and illustration to explain concepts. This type of content is easily digestible and totally shareable.
Here’s a fantastic example of an infographic about baking bread from RJ Zaworski:
Baking Starter Breads Infographic
And here’s another highly-shared infographic from Curata about the anatomy of a content marketer:
curata - the anatomy of a content marketer
3. Case Studies
Another popular and effective form of content is a case study.
In general, a case study is an in-depth look at some action your brand or business completed that had measurable results for success.
Usually, this translates into something you accomplished for a client.
Here’s a great example of a case study by Fractl:
Fractl Case Study
In it, the agency showcases how they executed a successful content campaign for a real estate brand. They talk about how it came together, the “whys” of the project, and the results (presented in measurable stats).
This type of content is an awesome trust-builder for obvious reasons.
4. Podcasts
For those of you who shudder at the thought of writing a blog post or in-depth article or case study, there are content mediums out there for you.
Podcasts are huge.
Keyword Research Just Got An Upgrade.
We've given our keyword research tools an overhaul. Now, get data like you've never seen. More keywords, better insight, higher ROI. Try it free.
Try it Free
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They’re similar to the storytelling and news radio shows of yore, except people can download them and listen to episodes however and whenever they want.
CMI Article - How to Take an Audience-First Approach to Your Content
One of the most common content types is blog posts and articles.
A blog, in particular, is a great content platform because it gives you a foundation for lots of posts, pages, and content that all point back to your site.
Think of a blog as a tree trunk. Your individual blog posts are the branches that reach out into the corners of the internet and search engines. Users can find your branches and follow them back to your core site. That gives you a greater shot at leads and sales.
For a great example of blogging content, look to Content Marketing Institute. They create troves of valuable, useful content for content marketers in order to teach, instruct, guide, or inspire.
The result?
Devoted fans, followers, and customers for their events, training, and consulting.
2. Infographics
Infographics are fun, visual ways to present valuable information.
They use charts, graphs, pictures, and illustration to explain concepts. This type of content is easily digestible and totally shareable.
Here’s a fantastic example of an infographic about baking bread from RJ Zaworski:
Baking Starter Breads Infographic
And here’s another highly-shared infographic from Curata about the anatomy of a content marketer:
curata - the anatomy of a content marketer
3. Case Studies
Another popular and effective form of content is a case study.
In general, a case study is an in-depth look at some action your brand or business completed that had measurable results for success.
Usually, this translates into something you accomplished for a client.
Here’s a great example of a case study by Fractl:
Fractl Case Study
In it, the agency showcases how they executed a successful content campaign for a real estate brand. They talk about how it came together, the “whys” of the project, and the results (presented in measurable stats).
This type of content is an awesome trust-builder for obvious reasons.
4. Podcasts
For those of you who shudder at the thought of writing a blog post or in-depth article or case study, there are content mediums out there for you.
Podcasts are huge.
Keyword Research Just Got An Upgrade.
We've given our keyword research tools an overhaul. Now, get data like you've never seen. More keywords, better insight, higher ROI. Try it free.
Try it Free
ADVERTISEMENT
They’re similar to the storytelling and news radio shows of yore, except people can download them and listen to episodes however and whenever they want.
