1 . THE TYPE OF AUDIENCE
What kind of audience does ESPN have? Probably men that are into sports. Do you think advertising
women shoes would be effective? Nah.
Understand the kind of audience your traffic source has.
Ngo Tip: You can ask your traffic source for a report on which countries they have the most volume in.
Sometimes they can even give you more detailed information such as age, gender, and other demographic
information.
If you have a great offer to promote to Singapore, wouldn’t it make sense to only work with traffic sources
with significant Singaporean traffic?
2 . THE TARGETING OPTIONS
Targeting is your ability to promote your ads to a select portion of the audience. The more targeting
options the traffic source has, the better.
Some examples of targeting options
• Age
• Gender
• The state they’re in
• Their favorite television shows
• The time of the day they’re viewing your ad.
• What device the person (Mobile or Desktop, iPhone vs. Android)
• The website they’re visiting (also known as placement or SiteID)
Targeting lets you promote to the most profitable segments.
Imagine if you had a pet walking business.
You spend $100 for 1000 flyers. You want to put the flyers in the places where your audience are most
likely to be.
Putting them around Groceries stores and Walmart MAY work, but they can be even more targeted.
You can put them around pet stores, dog parks, and veterinarians.
That’s what a big part of running campaigns is: You need to figure out WHO wants your offer, and then
TARGET them.
That’s why Google and Facebook are considered the top traffic sources. It’s not just because of the amount
of VOLUME they have but also because of their TARGETING ability.
3 . THE COSTS
Each traffic source also has different ways to pay (different bidding models).
One site might be overpriced due to the competition. Another one might be a “hidden gem” and have plenty
of high converting sites.
4 . RULES AND REGULATIONS
This is huge.
Some traffic sources are more strict than others. That means you’re limited to what you can promote.
5 . THE AMOUNT OF TRAFFIC AVAILABLE
Not every traffic source is capable of generating 5-figures a day. I always tell people to go big.
Hint: If you’re a newbie, don’t worry about hitting the big numbers. Big paydays will come later. Focus
on making your first $100 a day.
6 . THE COMPETITION
There are some traffic sources out there that are amazing, and not too competitive. If there is a ton of
supply and not much buyers, then it can be underpriced.
What kind of audience does ESPN have? Probably men that are into sports. Do you think advertising
women shoes would be effective? Nah.
Understand the kind of audience your traffic source has.
Ngo Tip: You can ask your traffic source for a report on which countries they have the most volume in.
Sometimes they can even give you more detailed information such as age, gender, and other demographic
information.
If you have a great offer to promote to Singapore, wouldn’t it make sense to only work with traffic sources
with significant Singaporean traffic?
2 . THE TARGETING OPTIONS
Targeting is your ability to promote your ads to a select portion of the audience. The more targeting
options the traffic source has, the better.
Some examples of targeting options
• Age
• Gender
• The state they’re in
• Their favorite television shows
• The time of the day they’re viewing your ad.
• What device the person (Mobile or Desktop, iPhone vs. Android)
• The website they’re visiting (also known as placement or SiteID)
Targeting lets you promote to the most profitable segments.
Imagine if you had a pet walking business.
You spend $100 for 1000 flyers. You want to put the flyers in the places where your audience are most
likely to be.
Putting them around Groceries stores and Walmart MAY work, but they can be even more targeted.
You can put them around pet stores, dog parks, and veterinarians.
That’s what a big part of running campaigns is: You need to figure out WHO wants your offer, and then
TARGET them.
That’s why Google and Facebook are considered the top traffic sources. It’s not just because of the amount
of VOLUME they have but also because of their TARGETING ability.
3 . THE COSTS
Each traffic source also has different ways to pay (different bidding models).
One site might be overpriced due to the competition. Another one might be a “hidden gem” and have plenty
of high converting sites.
4 . RULES AND REGULATIONS
This is huge.
Some traffic sources are more strict than others. That means you’re limited to what you can promote.
5 . THE AMOUNT OF TRAFFIC AVAILABLE
Not every traffic source is capable of generating 5-figures a day. I always tell people to go big.
Hint: If you’re a newbie, don’t worry about hitting the big numbers. Big paydays will come later. Focus
on making your first $100 a day.
6 . THE COMPETITION
There are some traffic sources out there that are amazing, and not too competitive. If there is a ton of
supply and not much buyers, then it can be underpriced.
