Social Media Management Tools

If you are on the internet, you are likely to have a social media account as well! That is how spectacular the rise has been with regard to the use of social networking platforms by users around the globe.

Whether it is individuals, professionals or businesses, most have a significant presence on social media sites. In fact, you are likely to come across a similar set of individuals and businesses on more than one social networking websites, including Facebook, Twitter, Instagram, LinkedIn and Google+.

And, therein lies the difficult part! Most people or businesses create their profiles or pages on multiple social networks, but fail to manage the posts, updates or even analytics.

This fuels the need to have efficient social media management (SMM) tools that make it easy for you to handle one or more social media profiles.

In this age of the mobile revolution, most people access social media on the go and, hence, these popular tools empower you to achieve the same by scheduling your posts and managing them from a single dashboard (in most cases).

Importantly, these tools also assist you in achieving more traffic to get more likes or followers. And, for businesses, it triggers a good number of leads that have the potential to convert into sales or customers.

So, what are the top Social media marketing tools? Let us take a look at some of these tools by considering their features as well as advantages and disadvantages.

The objective is to understand which ones fulfil your Social media marketing requirements in the best possible way.

Sendible


Sendible is an up and coming SMM (Social media marketing ) tool suite with an excellent user interface. It’s is a fully integrated social media productivity tool and in my opinion, one of the best on the market. With Sendible you get 20 integrations with the top social media networks, blogs, social sharing sites. You can even hook it up to Slack, which makes communicating with other members of your content marketing team an absolute breeze.

Sendible is a great weapon in the arsenal of a social media marketer / content marketer, as it helps you create content that get’s you and your client the traction you need as well as helping you keep your editorial calendar busy and active.

This all-in-one tool helps you stay on top of the important stuff that appears on your social media profiles through its social inbox. You can track all your name or brand mentions and even immediately respond to any negative comments (from customers or readers) to establish a solid rapport and open a communication channel.

It also provides marketing automation tools and social CRM to drive leads and target prospects for your business.